Lost For Words

Channel 4 launched a Children’s literacy initiative in October 2007 in response to research that highlighted the difficulties 1 in 5 children leaving primary school have with reading.

Promoted as; ‘Lost for Words’, 4 documentaries were commissioned and screened highlighting the issue and offering suggestions for change both in schools and in the home.

In addition, a Richard & Judy Children’s books special was screened. To support the initiative agile marketing assisted Channel 4 by selecting children’s books for that show and constructing a promotional strand around the selection and ability levels both in retailers and more importantly in libraries around the UK.

www.channel4.co.uk/lostforwords