Daily Mail Book Club

 

Since autumn 2005 agile marketing has devised and orchestrated the Daily Mail Book Club. It was constructed to help The Daily Mail promote books and drive traffic into both bookshops and libraries.

The Daily Mail books team select a book each month to promote and via a specially created National Book Token offer the title at half price at any participating retailer.

The Bookseller’s Association and National Book Tokens are the official partners in  this long-running and on-going promotion which was shortlisted for the bookseller Retail Awards Expanding the Market category, has accrued sales worth over £12million since its inception.

For details – www.dailymail.co.uk/books