New series of Bookaboo celebrates highest ever ratings
Posted on April 27, 2013 by NBA Webmaster. More news
The new series of Bookaboo is celebrating its highest ever ratings. A new weekend breakfast slot on ITV and CITV, and a growing fanbase for the show, saw Bookaboo securing its highest ratings to date for the new series launched at the end of February. The third series achieved a peak share of viewing of 21% with children aged 4 to 15 across its run, with the episode on 2nd March 2013 achieving a peak audience of 208,000 viewers.
Lucy Goodman, Happy Films, says, “It’s fantastic to see Bookaboo continuing to grow in popularity, and to know that so many families have been able to experience the pleasure that sharing a story can bring. The show has been rating especially well with boys, which is particularly rewarding as one of our ambitions for the show was to encourage more boys to engage with books and reading. We are incredibly grateful to the publishers who have supported this and previous series of Bookaboo. Thanks to them we have been able to introduce viewers to some truly great picture books, authors and illustrators.”
CITV are also airing weekday repeats of series one and two, giving children a chance to catch up on some of the picture books previously featured on
Bookaboo. Notes for Editors:
Aimed at 4-6 year olds, series three of Bookaboo is a co-production between Bookaboo creator Lucy Goodman’s Happy Films and Canada’s Cite Amerique. As well as launching on ITV this month it will also air on CBC in Canada. 16 of the selected picture book titles featured in the series are from UK publishers. The remaining 12 books are Canadian, adding an international flavour to the show.
Bookaboo’s message about the importance of sharing the reading experience has proved popular with both children and adults. Last year, Bookaboo won theBritish Animation Award for Best Mixed Media series, which follows previous awards including two BAFTAs, a Broadcast Award and the 2010 Prix Jeunesse. Thanks to the generosity of contributing publishers, 1000 books are donated every episode to disadvantaged children.
For more information please contact Alice Burden at firstname.lastname@example.org or on 07775944446