An Post Irish Book Awards

Event management | multi-channel marketing campaign | PR | TV Production

Managing and marketing the largest literary prize in Ireland.


The Brief

Ireland is a land and people that sings with the prose and poetry of its literary greats, and the Irish Book Awards are built on those very same epic foundations. Agile consistently deliver the branding, marketing and events management of a prize that has become synonymous with the height of literary excellence. The literary campaign culminates in a black-tie, carpeted awards ceremony attended by the biggest names in Irish fiction and popular culture, from Graham Norton, to Colm Tóibín, to Marian Keyes. Backed by An Post, Ireland’s state-owned postal service, and broadcast on RTE, coverage of the prize is both multi-media and multi-national, supported by a vigorous marketing and social campaign, bringing its celebrated voices to an enormous following.

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