The Golf Course Awards is a new enterprise aiming to build upon traditional interpretations of excellence, offering a progressive evaluation of golfing greatness and shining a light on golf courses that achieve excellence in the eyes of enthusiasts across the British Isles.
They needed a brand mark capable of achieving instant recognition as an awards campaign in the golf world, but also one that is easily adaptable to work across smaller executions. For example, it needs to be impactful as a retail brand mark as a logo on a jumper or on a golf ball.
Finally, the brand needed to seamlessly fit within the existing golf market, but also to reflect a sense of modernity and disruption, as the awards programme is seeking to reward and promote a progressive interpretation of excellence.