nb. magazine

Publication | Editorial Design | Art Direction | Social Media

Creating a successful editorial platform and print magazine commerce business.


The Brief

Designing and producing nb. magazine, a quarterly literary magazine exploring the newest voices in fiction. Targeted at the voracious reader, the magazine thematically explores various genres of literary fiction through interviews, retrospectives, reviews, thought-pieces and a monthly book club. In addition to the editorial development of the magazine itself, Agile art direct the cover design, produce a range of merchandise, and carefully create and curate social content, building an engaged social following.


The Brief

Creating an editorial, print and social platform to showcase new literary fiction, provoking important conversations and creating a tight-knit and enthusiastic community encompassing readers, authors and publishers. Stylised, visual and strongly editorial multi-channel marketing campaign, partnering with key members of the literary space including Bookshop.org, Damian Barr’s Literary Salon and book influencers, to create lasting relationships, grow the platform and drive commerce.

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