The Sports Book Awards

Event management | marketing campaign | PR

Creating a marketing, publicity and events campaign celebrating the most-esteemed sports writing of the previous calendar year.


The Brief

Agile’s management of the Sports Book Awards has consistently intertwined the vibrant sports world with the power of written storytelling, seamlessly integrating an eye-catching social and PR campaign with a star-studded event, frequented by legendary athletes, acclaimed authors, and influential figures from the sporting and literary realms, becoming a cultural event in and of itself. Headline sponsors have included The Sunday Times and The Telegraph, avenues which have gone on to bolster the national coverage of the campaign and increase following amongst sports and literary fans alike.

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