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Agile marketing is about ideas that widen the market for books & reading.
Simple as that.
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We set up this agency because we know what booksellers want (more people in store), we know what makes publishers tick (more people reading their books) and we know how to attach media partners to ideas to make the whole
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circle into something significant (exposure, profile and motivation).
Lately, we’ve found that there are corporate commercial partners who also want to be associated with those ideas.
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Ideas don’t make promotions though. We do come up with them, but, we also cajole, shape and continually plan to make sure they work for all involved. Basically we provide the glue to bind these ideas into a commercial reality.
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Everyone in the circle benefits, but, mainly, lots more people read as a consequence. In a nation where at least one in five of us very rarely bother, that can’t be bad.
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